White Label

Your coffee brand, built by people who roast.

We roast it, brand it, and sell it face-to-face every Saturday — and your brand gets everything we learn.

Start your brand
8Disciplines
4Brands running
Harvest Market booth at Poulsbo Farmers Market
Our booth · Poulsbo
Coffee and gelato service at our market booth
Coffee + gelato
Lion's mane mushrooms used in our functional coffee blends
Lion's mane · in-house
Print production for merchandise and labels
Print production

What we do

Most roasters hand you beans and wish you luck. We build the brand around them.

01

Coffee Sourcing & Roasting

Direct-trade microlots, custom roast profiles, 5–25lb batches. Your label, our roastery.

MicrolotsCustom profiles5–25lb batches
02

Brand, Design & Websites

Identity, food bag & packaging design, websites, and print production. Human expertise, AI speed — agency-grade output at a market-stall budget.

IdentityFood bagsPackagingWebsites
03

Functional Coffee R&D

Mushroom-blend coffee formulated in-house. Labels, compliance, and production — all handled.

FormulationLabel compliance3 clubs live
04

Merch & Beverage Programs

DTF gang sheets, apparel, mugs, stickers. Boba, nitro, 25+ chai recipes. 700+ SKUs produced.

DTF gang sheetsBobaNitro
☕
Roast to order

Every batch roasted within 48 hours of order.

⚡
2-day response

We respond within one business day.

✓
WSDA licensed

Inspected facility. Full compliance.

📦
No minimums

Start with 5lb. No locked contracts.

01 · Sourcing

It starts at the branch.

Direct farm relationships — single origin, transparently sourced, no commodity blends.

02 · Functional R&D

Coffee that does more.

Functional mushroom blends formulated in-house — labels, compliance, and all.

03 · The Craft

Sorted by hand, roasted fresh.

Small batches, cupped and profiled until the cup tastes right.

Our own brands

We stand behind a counter every weekend and watch people choose. Four brands and hundreds of market days have given us live customer research that goes into every blend, label, and price we build for you.

Functional Coffee

Shroomffee

Mushroom coffee. Three subscription clubs, live since 2022.

Single Origin

Sailor Bob Roasters

Small-batch single-origin. Direct-trade microlots.

House Brand

Harvest Market

Our umbrella brand and storefront. Poulsbo market booth.

Beverage Menu

Order Drinks

Boba, nitro cold brew, 25+ chai recipes. Ready for your cafe.

Human-led. AI-enhanced.

Agency output. Market-stall pricing.

AI explores dozens of directions overnight. We bring you the three that are actually good. Every asset is reviewed, edited, and signed off by a human before it reaches print or shelf. You're not paying for our time to try things — you're paying for our judgment about which thing is right.

Rapid brand identity, packaging mockups, product imagery, copy, and storefront build — one accountable team, one flat scope.

How it works

01

Discover

We learn your brand, market, and goals. Sample coffees, define the identity.

02

Source

Select origins from our farm relationships. Build roast profile through cupping.

03

Design

Brand identity, packaging, and website in parallel.

04

Launch

Ship first batch. Store goes live. We handle production.

Four steps, one team — from first sample to live store.

Start your brand

Wholesale & white label pricing

Wholesale

Cafe & Restaurant

5lb
per origin, starting volume

Roast to order. Delivered fresh. Your label, our roastery.

  • No minimum order fee
  • Custom blend development
  • Barista training
White Label

Your Brand

$X,XXX+
typical full brand build — flat-rate by scope

Coffee + design + web + packaging.

  • Flat-rate by scope
  • You own all assets
Retail Ready

Shelf-Ready

Case
Barcoded & labeled

Your shelf, our roast.

  • Wholesale case pricing
  • Freshness dating on every bag
Human-led

AI-Enhanced Build

Entry tier
budget-conscious path — how it works

Identity, packaging, imagery, and copy on an AI-accelerated pipeline with human sign-off.

  • Fastest route to launch
  • You keep all assets

Small coffee shop? 50lb minimum, single origin custom roasts.

See the shop program
For market vendors & small food businesses

Business services, priced for market stalls.

Food bag and packaging design, websites, menus, signage, and barcode-ready labels — built by people who sell at a market stall every weekend. We leverage AI to move fast and human expertise to make it right, so small vendors get agency output without agency invoices.

Food bag & packaging design

Standup pouches, coffee bags, product labels, barcodes. Print-ready files you own.

Websites & storefronts

Shopify stores, order-ahead pages, market schedules, menus. Launched in weeks, not months.

Menus, signage & print

Market banners, stall signage, price cards, DTF apparel and stickers — designed and produced in-house.

Photos, copy & listings

Product imagery, descriptions, and marketplace listings that sound like you, not a template.

Limited-time intro rate
$25/hr$15/hr
flat rate — design, web, packaging, business services

Our standard flat rate is $25/hr. For a limited time, new vendor projects are $15/hr. No retainers, no minimums — AI does the heavy lifting, humans make the calls, and you own everything we make.

Book your hours

Questions

Why does selling at a farmers market matter for my brand?
We watch real customers decide every weekend — what they pick up, what they ask, what makes them hesitate. That intel shapes your roast profile, label, and pricing before you spend money printing.
What's the minimum order?
5lb per origin. No locked contracts.
Do you do labels, packaging, and web?
Yes — labels, DTF, stickers, mugs, apparel, and Shopify storefronts. All in-house. You own all print-ready files and the store.
How fast can we launch?
2–3 weeks branding, 1–2 weeks web, first roast within days of approval.
What does the $15/hr intro rate cover?
All business services — food bag and packaging design, websites, menus, signage, print, photos, and copy. Our standard flat rate is $25/hr; for a limited time new vendor projects run $15/hr. No retainers, no minimums, and you own every file.
Do you use AI to make our brand?
AI explores dozens of directions fast; people curate, edit, and sign off on everything that ships. Human-led, AI-enhanced. You review a shortlist, not a flood, and you own all final assets.

Let's build your coffee brand.

Every project gets our full attention. Tell us about yours — or ask us what's selling this month.

Meet the roasters

The people behind your coffee. We roast, we cup, we sell at the market — and we build your brand.

A

Aldwin

Head Roaster / Founder

15 years sourcing and roasting. Cups every batch before it ships.

T

Tagart

Brand Director / Co-founder

Designs every brand identity. AI-enhanced, human-curated. Runs the market stall.

S

Sailor Bob

Sourcing / Q-Grader

Direct-trade relationships. Knows every farmer by name. Scores every lot.

M

Maria

Barista Trainer

Former competition barista. Dials in your espresso. Trains your team on-site.

We're a small team. When you call, you talk to the person who roasted your coffee.

What Founders Say

Real stories from coffee brands we've built from the ground up.

They built our entire brand from scratch. Coffee, labels, website, even our market stall signage. We launched in 3 weeks and we're selling.

Maria Santos

Owner — Santos Coffee Co. · Poulsbo, WA

The $15/hr rate seemed too good to be true. But the packaging design they delivered was better than what we paid $5K for at an agency.

Jake Morrison

Founder — Trailhead Roasters · Bainbridge Island, WA

We started with 50lb and a dream. Six months later we have a storefront, four origins, and a subscription club. They made it possible.

Priya Kapoor

Co-founder — Maple Street Coffee · Seattle, WA

Brands We've Built

From concept to shelf — here's what we've shipped for our clients.

Shroomffee

Mushroom coffee brand built from zero. Full identity, packaging line, and a Shopify storefront with subscription infrastructure.

3 subscription clubs 20K+ bags sold

Sailor Bob Roasters

Single-origin roastery brand with direct-trade sourcing story. Custom label system, origin cards, and full e-commerce buildout.

Direct trade sourcing Online store live

Harvest Market

Umbrella brand unifying multiple product lines under one identity. Poulsbo farmers market booth with signage, packaging, and merch system.

4 brands under one roof Poulsbo market booth

Order Drinks

Beverage menu brand spanning boba, nitro cold brew, and a full chai recipe library. Menu system, labeling, and a massive SKU catalog.

Boba + Nitro + 25 chai recipes 700+ SKUs

Marketing support included

Point-of-sale materials, signage, digital assets — we design and produce everything you need to sell.

📊

POS materials

Brewing cards, origin story cards, shelf talkers, menu templates.

🚀

Signage

Cafe banners, stall signage, price cards, A-frames. Designed and printed in-house.

📱

Digital assets

Social media templates, product photography, website banners, email graphics.

☕

Branded sleeves

Coffee cup sleeves, bag labels, sticker sheets, DTF gang sheets. All in-house.

All marketing materials use your brand identity. You own every file. No ongoing licensing fees.

Brand build timeline

From first conversation to live store. Here's what happens and when.

01

Week 1

Discovery call. Sample tasting. Define brand identity, target market, and pricing.

02

Week 2-3

Brand design: logo, color palette, packaging mockups, bag design. AI explores, humans curate.

03

Week 3-4

Roast profile finalized. Labels printed. Website built. Store configured.

04

Week 4-5

First batch roasted. Store goes live. You start selling. We handle production.

Brand build ROI

See what a brand build costs vs. what you get.

Agency brand build (typical) $15,000-$50,000
Our flat-rate brand build $2,000-$8,000
Business services ($15/hr intro) $15/hr
What you keep 100% of assets
Estimated savings vs. agency
$7,000-$42,000
Plus: you own everything. No retainers. No ongoing fees.

Estimates only. Actual cost depends on scope: number of origins, bag sizes, website complexity, and packaging requirements.

Stay in the loop

New origins, harvest updates, and wholesale news

We email once a month. No spam. Just coffee.

Wholesale & White Label Programs

Harvest Market Coffee & Tea · Poulsbo, WA · WSDA Licensed

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